Analyzing credit union (CU) members' behaviors and mapping out their journeys is imperative in offering the right products and services to them. In the latest PSCU Credit Union Tracker, Dana Vas Nunes, senior vice president of member services for Arizona Federal Credit Union, discusses how...
Credit unions (CU) members have a reputation of being loyal to their financial institution (FI) — and not without reason. CU members, by and large, are happier than most financial consumers are with their primary FIs, with 88.5 percent saying they are very or extremely...
Nearly 40 percent of credit union members are willing to switch their primary FI – putting the pressure on CUs to up their game. This means that a data-centric approach to engagement and retention is more important than ever. In this month’s Credit Union Tracker,...
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March 12, 2020
Credit unions (CU) members have a reputation of being loyal to their financial institution (FI) — and not without reason. CU members, by and large, are happier than most financial consumers are with their primary FIs, with 88.5 percent saying they are very or extremely satisfied with their CUs’ performance. This compares to just 80.5 […]
October 29, 2019
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September 23, 2019
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