Member Engagement news and trends

Delivering A Secure Seamless Banking Experience In The Age Of COVID-19
Credit Unions // May 01, 2020

Analyzing credit union (CU) members' behaviors and mapping out their journeys is imperative in offering the right products and services to them. In the latest PSCU Credit Union Tracker, Dana Vas Nunes, senior vice president of member services for Arizona Federal Credit Union, discusses how...

NEW DATA: The Innovations Credit Union Members Need To Stick, Not Switch
Credit Unions // March 12, 2020

Credit unions (CU) members have a reputation of being loyal to their financial institution (FI) — and not without reason. CU members, by and large, are happier than most financial consumers are with their primary FIs, with 88.5 percent saying they are very or extremely...

Inside ESL Federal Credit Union’s Member Engagement Efforts
Credit Unions // October 30, 2019

Nearly 40 percent of credit union members are willing to switch their primary FI – putting the pressure on CUs to up their game. This means that a data-centric approach to engagement and retention is more important than ever. In this month’s Credit Union Tracker,...

Why Data-Centric Means Member-Centric for CUs
Credit Unions // October 29, 2019

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Interviews & Exclusives
NEW DATA: The Innovations Credit Union Members Need To Stick, Not Switch

March 12, 2020
Credit unions (CU) members have a reputation of being loyal to their financial institution (FI) — and not without reason. CU members, by and large, are happier than most financial consumers are with their primary FIs, with 88.5 percent saying they are very or extremely satisfied with their CUs’ performance. This compares to just 80.5 […]

Why Data-Centric Means Member-Centric for CUs

October 29, 2019
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TRENDING: How Credit Unions Give Digital the Personal Touch

September 23, 2019
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